Suzanne, Larry and Martha just returned from a great winter meeting which was sponsored by the Christmas Tree Farmers Association of New York. It was an information packed 2 days where we visited with old friends and learned from other Northeast growers. Larry attended sessions on shearing, Christmas tree pests, soil testing and needle analysis. Suzanne concentrated on marketing and “web 2.0” while Martha collected new wreath and gift shop ideas. Our keynote speaker reminded us that we need to not only grow a high quality Christmas tree but to “create an experience” for our customers. The meeting was concluded with Suzanne being elected to the board of directors of the New York Association. We are now working on a list of ways to enhance our customers experience during the coming Fall and Christmas seasons.